With your SEO content complete, it’s time to move the needle on arguably the most important ranking factor: links.
Let’s start with something easy: linking between different pages on the same website.
Here’s what happens when you link internally:
You help new pages get discovered by search engines – This is because it provides a crawl path to the new page.
You pass link authority between your pages – This way, you can boost your underperforming pages.
You help search engines understand what a page is about – This is important because you need Google to understand the meaning of your content if you want to rank for relevant keywords.
To find relevant internal link opportunities, check the Link opportunities report in Ahrefs Webmaster Tools. It shows unlinked keywords that could be used as links to another page.
For example, from a blog post about rank trackers, AWT suggests that we could link the keyword “keyword research” to a list of “keyword research tools.”
Internal link opportunities report results
There are a few more good practices of internal linking. We’ve gathered the most important ones in Internal Links for SEO: An Actionable Guide.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Spy on your competitors’ links
Unless you’re in some kind of “unheard of” blue ocean market, there is someone who has been blazing the trails before you. In other words, another company has already done its keyword research, created content, and built links to its website.
By now, your competitors may be a few steps ahead of you, but the good news is that you can take up where they left off and steal some of their thunder. Sounds interesting?
This link building strategy is all about analyzing your competitors’ links to learn two things:
Links that you can replicate – Some of your competitors’ links may come from sources that should probably link to you too, like lists of the best apps, reviews, etc. You can pitch to those sources and get featured and linked.
Patterns in the types of backlinks – You can study what types of links helped your competitors rank and see which strategies and tactics are likely to work for you. For example, you may find that a competitor has built several backlinks by creating a unique study that other sites quote and link to.
Getting your product reviewed online has obvious benefits: brand and product awareness, incoming traffic, and, often, valuable product feedback. But there’s another “silent hero” in that story: backlinks.
Let’s say you’re a tech startup making electric scooters. Here are two ideas on how to look for review sites: