These lists are known to have a positive impact on the marketing strategy, which a business adopts. As a matter of fact, experts believe that a business mailing list can outshine its counterparts with utter ease, if it knows how to utilize these lists in an optimum manner. In general, mailing lists are classified into two different categories, viz. compiled and response.
As the name suggests, a compiled list comprises names and addresses of prospective buyers, and is often used to target the prospective buyers. On the mailing list other hand, a response list is nothing but a database that contains the details of those consumers, who have either recently responded to an ad or mail, or placed an enquiry regarding the same.
Depending upon the requirement of your business, you can choose to go with either of these lists. If you wish to derive maximum benefit out of mailing lists, it is very important that you give due consideration to the following factors, before buying mailing list these for your business: Target audience - Define your target audience or else, you would find it hard to survive in this cut-throat competition.