In the 10+ years that I write, the phone number list content marketing industry has gone through massive changes. In the beginning, very few of us pulled a few blog posts a week. Back then, it was pretty easy to get lots of traffic, comments, likes, and subscribers. Then more and more people started getting started. Eventually, the content marketing industry phone number list as we know it was in full swing.
Since then, people have received many tips on how to fix it, modify it and improve it. The phone number list blog you're reading right now has been a major force in improving content marketing. But we still see problems. Some of these issues are relatively new. Some are signs of the growing pains of content marketing. The phone number list problem, of course, is not with the industry itself. The problem lies in how we do it. In other words, the problem is with us – the phone number list content writers.
Problem 1: Content writers lack experience with the topic. Therefore, they cannot create detailed and informative articles.
It's really easy to hire a phone number list content writer. Just hop on Upwork, put an ad on Craigslist, or post a job on pro blogger, and you instantly have hundreds of applicants. But it's hard to find a content writer who has deep experience in your industry. Yet this knowledge and experience is essential for a copywriter phone number list to succeed. Why? To write great content, you need to know your content forwards, backwards, upside down, and inside out.
Generalist writers don't have that experience. Yes, they are great writers, but they lack one indispensable element that makes the phone number list whole effort meaningful: experience in your industry! Just recently I received a message from a copywriter who was looking phone number list for more work. Here's what he had to say: “My main areas of writing are history and science. I love to dive into a new topic, conduct in-depth research, and develop useful phone number list content.
I appreciate his spirit of curiosity and his search for knowledge. However, as a content writer, he does not have the phone number list specificity of being useful to a niche industry looking for a niche writer. It would have been different if he had written, “My primary area of writing is the civil rights movement phone number list of the 1960s, focusing on the rise, development, and political influence of La Raza Unida in the phone number list southwestern United States. United States.
A writer specializing in “marketing” isn’t going to cut it anymore. Instead, a copywriter should specialize in writing about “landing page conversion optimization for small and midsize B2Bs.” Specialization should engage a writer, not generalization. Many writers are eager to accept work from anywhere. Therefore, they will spread thin - writing about installing energy-efficient windows in the phone number list morning and organic acne treatments in the afternoon. This is hardly the phone number list way to perfect one's knowledge and experience.