Since the concept of "new retail" sounded in 2016, the home-delivery scene has become a key link in the context of omni-channel development. So what is the market demand behind the growth of Daojia's business? What state of development is it in, and what obstacles does the industry face? As early as early January, people familiar with the matter revealed that 58 Daojia was close to completing a Pre-IPO round of financing, with a valuation of more than $1 billion. Once this round of financing is completed, 58 Daojia will plan to go to the United States for an IPO, which will seek a valuation of $1.5 billion to $2 billion. Up to now, 58 Daojia covers beauty industry,
housekeeping, babysitter, confinement, moving, laundry and other services. It has deployed in more than 400 cities, more than 40 million families, and has more than 3.6 million door-to-door service personnel. It has more than 50 training job title email list bases across the country, including 15 large-scale Filipino-style training bases. Its CEO Chen Xiaohua even predicts that 58 Daojia's turnover in 2019 will reach 20 billion. Since the concept of "new retail" sounded in 2016, the home-delivery scene has become a key link in the context of omni-channel development. But all along, we haven't thought about it deeply:What kind of market demand is making the home business big?
What is the current state of development of the home business? How big is this industry? How big is the obstacle? 58 to home part of the home service, the picture comes from Useit The essence of doing business in the 01 and 90s is a game of energy consumptionAs early as the beginning of 2019, a China Consumer Trend Index report released by Nielsen showed that in terms of consumption willingness, the consumption willingness of the post-90s generation was 63 points, higher than that of other age groups. This means that the long-awaited "post-90s become the main consumer group" has finally changed from a trend to a reality.
At this point, the question that brands need to consider is: what is the key to business competition in the emerging market composed of the new generation of main consumer groups? Until then, business competition may focus on price. A few years ago, we investigated Yaoji Poker and found that about 50% of the poker in this industry came from non-professional small and medium-sized enterprises. They don't need specialized production lines and high-quality paper, and the rough product doesn't affect sales. To sum up the reason, in the past 30 years or so, consumers prefer cheap products. This logic covers almost all industries. Around 2012, JD.com emerged and fought a price war with Dangdang, Suning and other channels.