Vicar's subliminal ads reportedly increased Coca-Cola and Country Email List popcorn sales by 18.1% and 57.8%, respectively. The birth of subliminal advertising as we know it today dates back to 1957, when market research specialist Country Email List James Vicar introduced the phrases "Eat Popcorn" and "Drink Coca-Cola" (Drink Coca-Cola). ) in the footage of a film. Both sentences were printed in a single frame and their duration was long enough for the Country Email List viewer to read them unconsciously, but too short for the viewer to notice.
However, it was later shown that the Country Email List results of Vicar's experiment were actually flawed. More recent analysis has shown that subliminal messages can affect consumer behavior , but only to a very limited extent. A 1999 Harvard University Country Email List study used a method similar to that used by Vicar in 1957. The researchers used a video game that showed participants a series of words on the screen for just a few thousandths of a second. One Country Email List part of the participants were shown positive words such as “wise”, “cunning” or “expert”, while the other part were shown words with negative connotations such as “senile”, “dependent” and “sick”.
Despite the fact that the words Country Email List appeared on the screen for only a few thousandths of a second, the researchers found that the participants who saw positive words finished the game significantly earlier than those who were Country Email List exposed to negative words . To this day, however, it remains unclear to what extent subliminal messages influence consumer decisions or not. To check whether or not this is the case, Business Insider lists Country Email List several ads with supposedly subliminal messages below: 1.