The spring of the second-hand market is coming. As the head product of comprehensive mobile second-hand e-commerce, how can Xianyu continue to make great progress in the later development? How to let buyers filter more reliable products? How to make it easier for sellers to sell? How to further protect the rights of buyers and sellers? This article will analyze Xianyu from the aspects of product architecture, market, users and functions and give its own suggestions. 1. Xianyu product architecture brain map and user usage path map 1.1 Product Architecture Brain Map ? Product Architecture 1.2 User usage path map Most users use Xianyu mainly to buy products and publish idle products.
The following is the user path map of these two parts: 1.2.1 Buying goods ? 1.2.2 Release idle ? 2. Market analysis 2.1 Macro second-hand market analysis The second-hand market has a long history. From the early flea markets, offline antiques and other phone number list second-hand shopping and physical stores, to the emergence of classified information portals such as 58.com and Ganji around 2005, online second-hand transactions began to develop. After 2011, based on the rapid development of the Internet and online shopping, more links of second-hand transactions began to be carried out online, and second-hand e-commerce platforms emerged. With the rapid development of mobile Internet,
second-hand e-commerce has begun to develop from PC to mobile, and second-hand e-commerce APPs led by "Xianyu" have emerged. Compared with the offline market and the PC terminal, the APP on the mobile terminal is more convenient, and users can browse the second-hand market anytime, anywhere without going out. As a second-hand e-commerce platform, Xianyu mainly focuses on the C2C mode of transaction. It has gradually developed from the early second-hand trading business to an e-commerce product that "focuses on second-hand trading, and develops together with leasing, credit recovery, renting, buying and selling of second-hand cars, etc." , its market boundaries are constantly expanding. The concept of sharing economy is deeply rooted in the