London and worked for a fast-paced marketing agency (and drank way too much coffee), my job was to manage digital projects for fairly high-profile clients. One of the project requests that came up frequently was for landing pages. My clients regularly ran high-budget email marketing campaigns and, understandably, needed landing pages to attract leads. As with most client requests when you work for an agency, they usually needed it urgently. And they were willing to shell out thousands to make it happen. You read correctly. Thousands of dollars , Often on a single landing page. Now, I am not saying that this amount is not justified. Good landing pages often require a lot of thought and a skilled team cmopany mailing list of designers, developers, and project managers behind them. It's good if your business is a well-known brand with that kind of budget to spend. But that's not entirely realistic if you're a small or medium-sized business, with an equally legitimate reason for needing a landing page. Fortunately, things have changed a lot in recent years. Thanks to online tools such as email marketing software and website builders, it is now possible to create landing pages even on shoestring budgets. Or, as we'll see in this article, completely free . Let's take a look at which free landing page tools will let you do this – and the pros and cons of each. Try mailerlite, mailchimp, omnisend, wix contents what features to look for best free landing page builder Table] free landing page builder - a detailed overview of tools dedicated landing page builders conclusion but first, what do I need in a free landing page builder? Here's our list of features to look for when evaluating free landing page services. Some are essential for lead generation, while others are assets that can help you optimize your campaigns: tryuser-friendly – ​​if you can't set up your page reasonably quickly and easily, it will hamper your ability to create an optimal landing page . Good design – there is definitely an art to designing landing pages. They should be created with usability in mind, so it's important to choose a tool that offers smartly designed, user-friendly templates that you can modify easily. Forms and cta buttons